HAMMER GEL IS NOT LIKE THE OTHERS
BY LOREN MASON-GERE
 

We've heard it quite often:

Be it at the races we support, in our shops, or on the phone, we too often hear the same line. When confronted with Hammer Gel, the uninformed or new-to-Hammer customer responds, “Oh, those things, I don’t like energy gels. They hurt my stomach.”


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This story makes us sad—and not because we want to sell more Hammer Gel. Rather, this is one more person whose bad experiences with other similar-looking energy gels on the market have turned them off to one of the most effective and efficient ways to fuel endurance exercise. Whatever you’re into – from cycling to running, gels like Hammer Gel will give you the edge. 

The paradigm is understandable. There are many semi-viscous energy products out there, sold in similar pouches, and making the same claims. But what’s inside these packages is anything but uniform. Hammer Gel is gluten-free and made of natural ingredients (if it says it’s Orange or Raspberry flavor, it actually has those things in it!) and complex carbohydrates, and its low acidity. Conversely, other energy gels on the market are composed of artificial colors/flavors, simple sugars, and citric acid. 

 

So what’s the difference to you?

Quite simply, simple sugars raise your blood sugar levels quickly and then drop them just as fast. Simple sugars also take a great deal of water to properly process, and when it’s lacking, your gut shuts down. Then add some acid, to irritate your throat, stomach lining, and intestines, and it’s no wonder that one bad experience with substandard energy gels is enough to turn people away from them—and anything that looks like them—for the rest of their days. If you use energy gels with those ingredients, it isn’t a matter of “if” you’ll have a bad experience with them, but “when.”
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The tragedy is when Hammer Gel gets thrown into the same pile. While our signature energy gel may look the same, the impact is completely unique. Complex carbohydrates (from maltodextrin) lift your energy quickly but don’t drop off. With maltodextrin, the typical blood sugar curve averages 70 minutes. Additionally, Hammer Gel requires nearly three times less water to be absorbed, allowing this energy gel to move through your digestive system and into your bloodstream trouble-free, eliminating GI distress in the process. Hammer Gel is gluten-free and has a low pH, further supporting proper digestion while also helping to reduce the acidity load which frequently accompanies exercise. 

This is why, over the 25 years of Hammer Gel’s distinction as the best energy gel out there, it has attracted hordes of loyal followers. Most people have no notion of the science behind the product—they simply observe that while others wreck their guts, using our energy gels for cycling, running and more leaves them feeling strong, energized, and ready to enjoy the activity, workout, or race at hand. If you’re one of those unfortunate souls who has turned away from this category of products altogether, don’t throw the baby out with the bathwater. If you want to up your game in endurance sports like cycling and running, gels are your answer. And not just any energy gels. Put Hammer Gel to the test, and feel the difference for yourself. You’ll love the result—we guarantee it 100%, as we do with all of our products since 1987.

Get in touch!

If you have questions on how to work Hammer Gel—or any Hammer product—into your fueling and exercise plans, give us a call. Friendly fueling advisors are waiting for you.

 

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Clarico-Text Two images

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