About us

Hammer Nutrition is an endurance sports nutrition company founded in 1987 by Brian Frank. Hammer Nutrition provides unparalleled products, knowledge, and service to health-conscious athletes all over the world. Over the years, the product line has grown from fuels & supplements to now include clothing, body care products, accessories, and more.

Buddy van Vugt, a Netherlands native, has spent more than 10 years living abroad in Aruba and New York. The quintessential athlete, Buddy has competed in motocross, soccer, mixed martial arts, running, and triathlon, and has coached some of the world’s leading charity endurance programs for the Leukemia & Lymphoma Society Team in Training and Ronald McDonald House. Upon returning to the Netherlands in 2013, Buddy was looking for a new challenge. After running out of the Hammer products he had brought with him from the U.S., he ordered products from other brands but was quickly dissatisfied. A few months later, he and Brian Frank began talking about working together to establish Hammer in Europe. Buddy’s entrepreneurship and product knowledge help make what Hammer Nutrition Austria, Germany, and BeNeLux are today. 


The business is based in Breda, the Netherlands, where Buddy grew up and now lives with his family. These days, he rides mostly road bikes or runs. When he’s not working or playing outdoors, Buddy can be found with his wife, Liesbeth, and his children David and Emma. Buddy’s palmares in the past decade include eight marathon finishes (including Ultra-Marathon 75K in Aruba) and more than three dozen triathlon finishes, from sprint to full distance, with six podium places.